Go Big or Go Home by Diana Kander

Author:Diana Kander
Language: eng
Format: epub
Publisher: TrueFolio
Published: 2023-01-26T00:00:00+00:00

Storytelling may be a natural instinct, but that doesn’t mean that it comes naturally.

There’s nothing more boring than a person who can’t tell a good story. Unfortunately, most business stories are built as educational parables. By overvaluing efficiency and “the takeaway,” they commit one of the gravest crimes against storytelling: they’re all about the destination and treat the journey as an inconvenience.

But the journey is the thing that grabs listeners, makes them sit forward in their seats. The journey is how we grow attached to the characters so that when something happens to them, we actually care. If that essential process hasn’t happened, then the climax will be met with indifference, no matter how big the budget.

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